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with Christine Beverley & Co. Services Are We a Match Brand Energy Our Team Client Reviews Our Values Contact Us Talent Attraction & Branding, for Individuals & Companies who want to make a meaningful difference and... Amplify your IMPACT. BRAND NARRATIVES & TALENT ACQUISITION = A COHESIVE & POWERFUL BRAND EXPERIENCE. What type of Energy is your brand attracting? Words carry vibrations and they have the power to either create resonance or dissonance with your intended audience.​ Resonant messaging naturally flows from genuine heart-led expression, while dissonance is a result of inauthentic communication, most often resulting from overthinking and trying to “tick all the boxes.” When we create resonance, the right people are naturally drawn to your brand—no overly sales-y marketing tactics necessary! Why Brand Alchemy? We are alchemists and word wizards with decades of corporate experience in branding, talent attraction, coaching, and copywriting. Over the years, we’ve positioned thousands of people & companies using authentic and compelling narratives to attract their target audiences & roles. Our Superpower? Transforming the essence of you—your heart, experience, values, beliefs, mission, and vision—into compelling, and succinct messaging that connects with the hearts & souls of your target audience. Up Christine is a brand storyteller with 20 years of experience in talent attraction and executive branding. She understands the power of human connection and crafts compelling narratives that resonate with people on a deep level. Whether it's attracting top talent, engaging an audience, or building strategic partnerships, Christine helps organizations and people, tell their stories in a way that inspires. She goes beyond visual identity and traditional marketing by weaving authentic narratives that showcase the humanity of your brand, creating genuine connections that resonate with the hearts of your audience and ultimately drive your desired success. Christine Beverley CHIEF TALENT & BRAND ALCHEMIST Margarita, our word witch and ethical copywriter, believes words are more than just marketing tools—they’re spells. With many years of experience writing for businesses, entrepreneurs, and creatives, she blends SEO with heart-felt, human-centred language to help you attract your people. She knows the most impactful and resonant messaging comes from connecting to your brand’s energy and communicating it with integrity. Margarita Makhota COPYWRITER & WORD WITCH Meet The Team Margarita Makhota WORD WITCH | BRAND ALCHEMIST Client Reviews "I just wanted to send a note of thanks, for all the amazing advice, strategy, and organization that helped me land a dream job! The way you helped me present myself was instrumental in landing my new job at Universal Music, and I can't thank you enough." ~ Owen H., CMO & Digital Leader Are we a match? ​Book your free 45-minute exploratory call to get started. Our clients are organizations and individuals who are purpose-driven changemakers, innovators & visionaries. We work with: ​ Companies who are values-driven & people-focused social enterprises and businesses with a strong mission of positive impact. Individuals who are coaches, consultants, executives, healers, teachers and speakers who are passionate about their work and want to make a difference. ​ BOOK NOW Our Services The intersection of branding, marketing, and talent acquisition. This integrated approach ensures alignment and amplifies impact. Individuals We help you craft a compelling personal brand that authentically reflects who you are and amplifies your impact. Personal Brand: Define your core values, passions, and unique value proposition. Online Brand: Optimize your online presence to connect with your audience. In-Person Brand: Make a powerful impression in every interaction. Speaker/Workshop Brand: Craft compelling narratives for speaking engagements. Career Brand: Position yourself for career advancement and leadership roles. ​ ​ ​ ​ ​ ​ ​ Companies We help you build a purpose-driven brand that attracts top talent, engages customers, and drives meaningful change by integrating powerful storytelling with effective talent acquisition strategies. Talent Acquisition Strategy: Develop a strategic approach to attract, recruit, and retain top talent, deeply integrated with your employer brand. ​ Corporate Brand: Define your core mission, values, and identity. ​ Founder's Brand: Align your founder's personal brand with the company's narrative. ​ Leader Brand: Empower your leaders to become brand ambassadors. ​ Talent Brand: Cultivate a strong internal culture that attracts and retains top talent. ​ Employer Brand: Craft a compelling external message that resonates with your ideal candidates. ​ A thriving ecosystem, seamlessly integrates a strong employer brand, with talent attraction strategies to create a unified and compelling experience that attracts, engages, and retains top talent. 'BEING'...Our Values I NTUITION... B E... E XPRESS... G ENUINE… N URTURE… Be present & create moments of stillness to tap into our knowing Fearlessly express your unique self Make thoughtful & conscious decisions. Nurture relationships with each other, clients, & all of life. Honour & share ourselves authentically. Follow On Social: Contact Us: christine@brandalchemy.ca Copyright © 2023 by Brand Alchemy. All Rights Reserved | PRIVACY POLICY | TERMS & CONDITIONS | CANCELLATION POLICY Download

Services Are We a Match Brand Energy Our Team Client Reviews Our Values Contact Us Turn Your Brand Narratives Into Gold Amplify your IMPACT. For people and companies seeking to make a real difference in the world, tell their stories to foster deep connection , attract ideal audiences and fuel meaningful growth The Intersection of Branding, Marketing, & Talent Acquisition. Brand Alchemy is where intuition meets expertise & strategy. DISCOVER Unearth your essence: We explore your values, vision, and unique story. ​ ​Understand your landscape: We analyze your market, competitors, and target audience ​ Read More AMPLIFY Share your story: We help you communicate your brand across all platforms, from your website to your social media presence ​ Connect with your audience: We create content and experiences that engage your audience and build lasting relationships Read More DISTILL Craft your narrative: We capture your essence by weaving together insights and stories to create a compelling brand narrative. ​ Develop your message: We distill your core message into clear, concise language that resonates with your audience ​ ​ Read More EVOLVE Refine and adapt: We help you continuously refine your brand as you grow and evolve. ​ Stay ahead of the curve: We provide ongoing support to ensure your brand remains relevant and impactful. Read More Download Our Superpower? What type of Energy is your brand attracting? What type of Energy is your brand attracting?Words carry vibrations and they have the power to either create resonance or dissonance with your intended audience.​ Resonant messaging naturally flows from genuine heart-led expression, while dissonance is a result of inauthentic communication, most often resulting from overthinking and trying to “tick all the boxes.” When we create resonance, the right people are naturally drawn to your brand—no overly sales-y marketing tactic necessary! Why Brand Alchemy? We are alchemists and word wizards with decades of corporate experience in marketing, talent attraction, coaching, copywriting, business development, and personal brand consulting. Over the years, we’ve positioned thousands of people for their target audiences & roles. Transforming the essence of you—your heart, experience, values, beliefs, and vision—into compelling, and succinct messaging that connects with the hearts & souls of your target audience. Up Meet The Team Margarita Makhota WORD WITCH | BRAND ALCHEMIST Margarita, our word witch and ethical copywriter, believes words are more than just marketing tools—they’re spells. With many years of experience writing for businesses, entrepreneurs, and creatives, she blends SEO with heart-felt, human-centred language to help you attract your people. She knows the most impactful and resonant messaging comes from connecting to your brand’s energy and communicating it with integrity. Christine is a brand storyteller with 20 years of experience in talent attraction and executive branding. She understands the power of human connection and crafts compelling narratives that resonate with people on a deep level. Whether it's attracting top talent, engaging an audience, or building strategic partnerships, Christine helps organizations and people, tell their stories in a way that inspires. She goes beyond visual identity and traditional marketing by weaving authentic narratives that showcase the humanity of your brand, creating genuine connections that resonate with the hearts of your audience and ultimately drive your desired success. Christine Beverley CHIEF BRAND ALCHEMIST Download Client Reviews "Christine Beverley is a jewel to the heart of humanity. Her ability to see to the very heart of your message and then communicate that in such a way which extends deeply into the heart and soul of anyone it reaches, will blow your mind" ~ Shayne Traviss, Founder of Vividlife.me www.vividlife.me Are we a match? ​ Book your free 45-minute exploratory call to get started. BOOK NOW Our clients are organizations and individuals who are purpose-driven changemakers & visionaries. We work with: ​ Companies who are driven by a mission to create positive change, whether it's by protecting the environment, transforming an industry, or inspiring others to action. Individuals who are passionate about making a difference, whether they're healers, teachers, entrepreneurs, or leaders with a vision for a better future. We believe in the power of words and human connection to create a ripple effect of positive change. We help our clients clarify their message, connect with their audience, and amplify their impact. Our Services Your Brand. Your Energy Signature. Your Vibe. Corporate Brand – Your overarching identity of the company itself. Think mission, values, what it stands for.. ​ Founder's Brand – For smaller companies or those with a strong figurehead, the founder's personal brand intertwines with the company's. ​ Leader Brand – As companies grow, individual leaders (executives, etc.) may have their own brands, especially on LinkedIn, etc. This should align with, but not overshadow, the corporate brand. ​ Talent Brand – This is the inward-facing reflection of how employees perceive your company as a place to work and as part of your "Employment Brand Narrative" section. While internal, it's vital for attracting and keeping talent. ​ Employment Brand – This is your outward-facing projection of the what it feels like to work at your company. It's about expressing your vibe authentically and attracting people who resonate with it. ​​ ​ Companies Building a strong unified brand narrative, across all levels of your organization to ensure a cohesive brand story for achieving business goals, attracting top talent and fostering customer loyalty. ​ Individuals Personal Brand – Your overarching reflection of who you are, what you stand for, and the unique value you offer to the world. It encompasses your values, beliefs, passions, your 'vibe' and the impact you want to make. ​ Online Brand – This is how you present yourself & your services online, including your website, social media profiles, and other digital content. ​ In-Person Brand – This is about your presence in those everyday interactions that build relationships and leave a lasting impact. Think of it as your "elevator pitch" but for all of life's encounters (networking events, interviews and client meetings). ​​ Speaker/Workshop Brand – Helping healers, speakers, and thought leaders craft compelling brand narratives that resonate with audiences for speaking engagements, workshops, and seminars ​ Career Brand – This focuses on executives building a personal brand that specifically supports career advancement and leadership aspirations. (Resume, Linked In, Bio, Interview Strategy)​​ ​ Crafting compelling brands, for visionary healers and executives that authentically reflect your essence, allows you achieve your goals whether to inspire transformation, amplify your impact or land your dream leadership role. ​ ​ ​ Like a thriving ecosystem, a cohesive brand seamlessly integrates all its elements to achieve a common goal Download Our Values ‘B.E.I.N.G’ is the guiding energy for how we show up in life… for ourselves, for you and each other: Be present & create moments of stillness to tap into our knowing B E... Lead and share from our hearts. E XPRESS... Make thoughtful & conscious decisions. I NTUIT… Take care with ourselves, each other, clients, souls & all of life. N OURISH… Honour & share ourselves authentically. G ENUINE… Download Follow On Social: Contact Us: christine@brandalchemy.ca Copyright © 2023 by Brand Alchemy. All Rights Reserved | PRIVACY POLICY | TERMS & CONDITIONS | CANCELLATION POLICY

Privacy Policy Home Effective Date: Sept 26th, 2023 ​ Thank you for choosing to visit our website. We value your privacy and want you to understand how we collect, use, and protect your personal information. This privacy policy outlines our practices in accordance with the Canada Consumer Reporting Act (CCRA), California Privacy Rights Act (CPRA), General Data Protection Regulation (GDPR), and requirements of Google Analytics and AdSense. ​ 1. Information We Collect: We collect the following information from you: ​ ● First and Last Name ● Email Address ● Phone Number ● Career Backgrounds ● Location Information (if provided) ​ 2. How We Use Your Information: ​ We use your information for the following purposes: ​ ● To provide you with the requested services and information. ● To communicate with you and respond to your inquiries. ● To analyze website traffic and improve our content and services. ● To comply with legal obligations and regulations. 3. Data Protection: ​ We take your data privacy seriously. We implement technical and organizational measures to protect your information from unauthorized access, disclosure, alteration, or destruction. ​ 4. Sharing Your Information: ​ We may share your information with third parties, including service providers and partners, to fulfill the purposes mentioned above. We ensure that they also uphold the highest standards of data protection. ​ 5. Cookies and Tracking: ​ Our website may use cookies and similar tracking technologies. You can manage your cookie preferences through your browser settings. ​ 6. Your Rights: ​ You have the right to access, correct, or delete your personal information. You can also object to the processing of your data. To exercise these rights, please contact us at christine@brandalchemy.ca . ​ 7. Compliance: ​ This privacy policy complies with CCRA, CPRA, GDPR, and the requirements of Google Analytics and AdSense. ​ 8. Updates: We may update this privacy policy from time to time. The latest version will be posted on our website with the effective date. 9. Contact Us: If you have any questions or concerns regarding your privacy or this policy, please contact us at christine@brandalchemy.ca. 9. Contact Us: If you have any questions or concerns regarding your privacy or this policy, please contact us at christine@brandalchemy.ca. By using our website, you consent to the practices described in this privacy policy. Thank you for trusting us with your information. We appreciate your business.

Cancellation Policy Home Effective Date: Oct 24th, 2023 ​ Thank you for choosing to our services! We are certain that we will delight you with the quality of our work, our commitment to your success, and ongoing dedication to ensure that we are capturing an authentic reflection of who you are, your vision and what you offer. From time to time however, there may be a 'miss-alignment' between our mutual understanding of each other. In such cases we want to ensure it is as easeful and as smooth as possible for us to part ways, no hard feelings at all! ​ 1. Timeframe: ​ Within 72 hours before our first call together - You are free to cancel your engagement with us and receive a 100% refund of any and all fees received by us, at the time you cancel your engagement. No questions asked, no need to rationalize, explain or justify your decision. We are happy to have had an opportunity to connect with you initally. ​ Within 48 hours following our first call together - You are free to cancel your engagement with us and receive an 80% refund of any and all fees received by us at the time you cancel your engagement. We'll retain 20% of the fees paid to date, to cover the time we will have already begun to invest in our work on your behalf. No further invoices will be issued. Within 2 weeks following our first call together - We will happily refund 50% of any and all fees received by us at this time. The remaining fees that we will retain will cover the investment we've made in reviewing your background details, personal story, any industry or market research that we would have become deeply immersed in by this time. No further invoices will be issued. Within 4 weeks following our first call together - We are happy to put our work together on hold and resume at a time that is better for you. No further invoices will be issued until you resume your work with us. ​ ​ 2. How to notify us of your decision: ​ Please send an email to support@brandalchemy.ca , and while not necessary, if you feel comfortable sharing any details surrounding your decision, we'd love to understand if there is anything that we need to do to improve our services, communication and delivery of our services. Thank you for allowing us to have been able to be of service. We wish you all the best...in all the ways!

Terms & Conditions Home Effective Date: Oct. 24th, 2023 ​ Thank you for choosing to visit our website. We value your business and want to help you understand how to use this website and how to engage in our services, along with who can use our services. ​ 1. Website owner, the offering, and binding of Terms: This website is owned and operated by Christine Beverley, operating under Brand Alchemy. These Terms set forth the terms and conditions under which you may use our website and services as offered by us. This website offers visitors Career Transition and Personal Branding services. By accessing or using the website of our service, you approve that you have read, understood, and agree to be bound by these Terms. ​ 2. Who can use our website: ​ In order to use our website and/or receive our services, you must be at least 16 years of age, or of the legal age of majority in your jurisdiction, and possess the legal authority, right and freedom to enter into these Terms as a binding agreement. You are not allowed to use this website and/or receive services if doing so is prohibited in your country or under any law or regulation applicable to you. 3. Commercial Terms: ​ When purchasing a service, you agree that: (i) you are responsible for reading the full service listing before making a commitment to buy it: (ii) you enter into a legally binding contract to purchase a service when you commit to buy an item and you complete the check-out payment process. The prices we charge for using our services are listed on the website. We reserve the right to change our prices for services or products displayed at any time, and to correct pricing errors that may inadvertently occur. “The fee for the services and any other charges you may incur in connection with your use of the service, such as taxes and possible transaction fees, will be charged according to the payment schedule outlined on your initial invoice. ​ 4. Ownership of intellectual property, copyrights and logos: ​ You agree to indemnify and hold Christine Beverley and Brand Alchemy, harmless from any demands, loss, liability, claims or expenses (including attorneys’ fees), made against them by any third party due to, or arising out of, or in connection with your use of the website or any of the services offered on the website. ​ 5. Indemnification: ​ Our website may use cookies and similar tracking technologies. You can manage your cookie preferences through your browser settings. ​ 6. Right to change and modify Terms: ​ We reserve the right to modify these terms from time to time at our sole discretion. Therefore, you should review these page periodically. When we change the Terms in a material manner, we will notify you that material changes have been made to the Terms. Your continued use of the Website or our service after any such change constitutes your acceptance of the new Terms. If you do not agree to any of these terms or any future version of the Terms, do not use or access (or continue to access) the website or the service. ​ 7. Promotional emails and content: ​ You agree to receive from time to time promotional messages and materials from us, by mail, email or any other contact form you may provide us with (including your phone number for calls or text messages). If you don't want to receive such promotional materials or notices – please just notify us at any time at unsubscribe@brandalchemy.ca ​