Turn Your Brand Narratives Into Gold
Amplify your IMPACT.
For people and companies seeking to make a real difference in the world, tell their stories to foster deep connection, attract ideal audiences and
fuel meaningful growth
The Intersection of Branding, Marketing, & Talent Acquisition.
Brand Alchemy is where intuition meets expertise & strategy.
DISCOVER
Unearth your essence:
We explore your values, vision, and unique story.
Understand your landscape: We analyze your market, competitors, and target audience
AMPLIFY
Share your story:
We help you communicate your brand across all platforms, from your website to your social media presence
Connect with your audience: We create content and experiences that engage your audience and build lasting relationships
DISTILL
Craft your narrative:
We capture your essence by weaving together insights and stories to create a compelling brand narrative.
Develop your message:
We distill your core message into clear, concise language that resonates with your audience
EVOLVE
Refine and adapt:
We help you continuously refine your brand as you grow and evolve.
Stay ahead of the curve:
We provide ongoing support to ensure your brand remains relevant and impactful.
Our Superpower?
What type of Energy is your brand attracting?
What type of Energy is your brand attracting?Words carry vibrations and they have the power to either create resonance or dissonance with your intended audience.
Resonant messaging naturally flows from genuine heart-led expression, while dissonance is a result of inauthentic communication, most often resulting from overthinking and trying to “tick all the boxes.” When we create resonance, the right people are naturally drawn to your brand—no overly sales-y marketing tactic necessary!
Why Brand Alchemy?
We are alchemists and word wizards with decades of corporate experience in marketing, talent attraction, coaching, copywriting, business development, and personal brand consulting. Over the years, we’ve positioned thousands of people for their target audiences & roles.
Transforming the essence of you—your heart, experience, values, beliefs, and vision—into compelling, and succinct messaging that connects with the hearts & souls of your target audience.
Meet The Team
Margarita Makhota
WORD WITCH | BRAND ALCHEMIST
Margarita, our word witch and ethical copywriter, believes words are more than just marketing tools—they’re spells. With many years of experience writing for businesses, entrepreneurs, and creatives, she blends SEO with heart-felt, human-centred language to help you attract your people. She knows the most impactful and resonant messaging comes from connecting to your brand’s energy and communicating it with integrity.
Christine is a brand storyteller with 20 years of experience in talent attraction and executive branding. She understands the power of human connection and crafts compelling narratives that resonate with people on a deep level. Whether it's attracting top talent, engaging an audience, or building strategic partnerships, Christine helps organizations and people, tell their stories in a way that inspires. She goes beyond visual identity and traditional marketing by weaving authentic narratives that showcase the humanity of your brand, creating genuine connections that resonate with the hearts of your audience and ultimately drive your desired success.
Christine Beverley
CHIEF BRAND ALCHEMIST
Client Reviews
Are we a match?
Book your free 45-minute exploratory call to get started.
Our clients are organizations and individuals who are purpose-driven changemakers & visionaries.
We work with:
Companies who are driven by a mission to create positive change, whether it's by protecting the environment, transforming an industry, or inspiring others to action.
Individuals who are passionate about making a difference, whether they're healers, teachers, entrepreneurs, or leaders with a vision for a better future.
We believe in the power of words and human connection to create a ripple effect of positive change. We help our clients clarify their message, connect with their audience, and amplify their impact.
Our Services
Your Brand. Your Energy Signature. Your Vibe.
-
Corporate Brand– Your overarching identity of the company itself. Think mission, values, what it stands for..
-
Founder's Brand – For smaller companies or those with a strong figurehead, the founder's personal brand intertwines with the company's.
-
Leader Brand – As companies grow, individual leaders (executives, etc.) may have their own brands, especially on LinkedIn, etc. This should align with, but not overshadow, the corporate brand.
-
Talent Brand – This is the inward-facing reflection of how employees perceive your company as a place to work and as part of your "Employment Brand Narrative" section. While internal, it's vital for attracting and keeping talent.
-
Employment Brand – This is your outward-facing projection of the what it feels like to work at your company. It's about expressing your vibe authentically and attracting people who resonate with it.
Companies
Building a strong unified brand narrative, across all levels of your organization to ensure a cohesive brand story for achieving business goals, attracting top talent and fostering customer loyalty.
Individuals
-
Personal Brand– Your overarching reflection of who you are, what you stand for, and the unique value you offer to the world. It encompasses your values, beliefs, passions, your 'vibe' and the impact you want to make.
-
Online Brand – This is how you present yourself & your services online, including your website, social media profiles, and other digital content.
-
In-Person Brand – This is about your presence in those everyday interactions that build relationships and leave a lasting impact. Think of it as your "elevator pitch" but for all of life's encounters (networking events, interviews and client meetings).
-
Speaker/Workshop Brand – Helping healers, speakers, and thought leaders craft compelling brand narratives that resonate with audiences for speaking engagements, workshops, and seminars
-
Career Brand – This focuses on executives building a personal brand that specifically supports career advancement and leadership aspirations. (Resume, Linked In, Bio, Interview Strategy)
Crafting compelling brands, for visionary healers and executives that authentically reflect your essence, allows you achieve your goals whether to inspire transformation, amplify your impact or land your dream leadership role.
Like a thriving ecosystem, a cohesive brand
seamlessly integrates all its elements to achieve a common goal
Our Values
‘B.E.I.N.G’ is the guiding energy for how we show up in life… for ourselves, for you and each other:
Be present & create moments of stillness to tap into our knowing
BE...
Lead and share from our hearts.
EXPRESS...
Make thoughtful & conscious decisions.
INTUIT…
Take care with ourselves, each other, clients, souls & all of life.
NOURISH…
Honour & share ourselves authentically.
GENUINE…
Follow On Social:
Contact Us:
Copyright © 2023 by Brand Alchemy. All Rights Reserved | PRIVACY POLICY | TERMS & CONDITIONS | CANCELLATION POLICY