with Christine Beverley & Co.
Talent Attraction & Branding,
for Individuals & Companies who want
to make a meaningful difference and...
Amplify your IMPACT.
BRAND NARRATIVES & TALENT ACQUISITION
= A COHESIVE & POWERFUL BRAND EXPERIENCE.
What type of Energy is your brand attracting?
Words carry vibrations and they have the power to either create resonance or dissonance with your intended audience.
Resonant messaging naturally flows from genuine heart-led expression, while dissonance is a result of inauthentic communication, most often resulting from overthinking and trying to “tick all the boxes.” When we create resonance, the right people are naturally drawn to your brand—no overly sales-y marketing tactics necessary!
Why Brand Alchemy?
We are alchemists and word wizards with decades of corporate experience in branding, talent attraction, coaching, and copywriting. Over the years, we’ve positioned thousands of people & companies using authentic and compelling narratives to attract their target audiences & roles.
Our Superpower?
Transforming the essence of you—your heart, experience, values, beliefs, mission, and vision—into compelling, and succinct messaging that connects with the hearts & souls of your target audience.
Christine is a brand storyteller with 20 years of experience in talent attraction and executive branding. She understands the power of human connection and crafts compelling narratives that resonate with people on a deep level. Whether it's attracting top talent, engaging an audience, or building strategic partnerships, Christine helps organizations and people, tell their stories in a way that inspires. She goes beyond visual identity and traditional marketing by weaving authentic narratives that showcase the humanity of your brand, creating genuine connections that resonate with the hearts of your audience and ultimately drive your desired success.
Christine Beverley
CHIEF TALENT & BRAND ALCHEMIST
Margarita, our word witch and ethical copywriter, believes words are more than just marketing tools—they’re spells. With many years of experience writing for businesses, entrepreneurs, and creatives, she blends SEO with heart-felt, human-centred language to help you attract your people. She knows the most impactful and resonant messaging comes from connecting to your brand’s energy and communicating it with integrity.
Margarita Makhota
COPYWRITER & WORD WITCH
Meet The Team
Margarita Makhota
WORD WITCH | BRAND ALCHEMIST
Client Reviews
Are we a match?
Book your free 45-minute exploratory call to get started.
Our clients are organizations and individuals who are purpose-driven changemakers, innovators & visionaries.
We work with:
Companies who are values-driven & people-focused social enterprises and businesses with a strong mission of positive impact.
Individuals who are coaches, consultants, executives, healers, teachers and speakers who are passionate about their work and want to make a difference.
Our Services
The intersection of branding, marketing, and talent acquisition. This integrated approach ensures alignment and amplifies impact.
Individuals
We help you craft a compelling personal brand that authentically reflects who you are and
amplifies your impact.
Personal Brand: Define your core values, passions, and unique value proposition.
Online Brand: Optimize your online presence to connect with your audience.
In-Person Brand: Make a powerful impression in every interaction.
Speaker/Workshop Brand: Craft compelling narratives for speaking engagements.
Career Brand: Position yourself for career advancement and leadership roles.
Companies
We help you build a purpose-driven brand that attracts top talent, engages customers, and drives meaningful change by integrating powerful storytelling with effective talent acquisition strategies.
Talent Acquisition Strategy: Develop a strategic approach to attract, recruit, and retain top talent, deeply integrated with your employer brand.
Corporate Brand: Define your core mission, values, and identity.
Founder's Brand: Align your founder's personal brand with the company's narrative.
Leader Brand: Empower your leaders to become brand ambassadors.
Talent Brand: Cultivate a strong internal culture that attracts and retains top talent.
Employer Brand: Craft a compelling external message that resonates with your ideal candidates.
A thriving ecosystem, seamlessly integrates a strong employer brand, with talent attraction strategies to create a unified and compelling experience that attracts, engages, and retains top talent.
'BEING'...Our Values
INTUITION...
BE...
EXPRESS...
GENUINE…
NURTURE…
Be present & create moments of stillness to tap into our knowing
Fearlessly express your unique self
Make thoughtful & conscious decisions.
Nurture relationships with each other, clients, & all of life.
Honour & share ourselves authentically.
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